Why all Woodworking Magazines look the same

I counted ad space in my Popular Woodworking magazine. Ads represented almost 43% of the total surface area. These are the same or similar ads found in other major woodworking magazines. Add the similar columns: Tips, problem solving, letters to the editor and pretty soon you have over 50% identical or similar content. That’s why all woodworking magazines look alike.

Except for Garreson Lumber’s Tally Sheet. With only 41% ad space, it really stands out from the crowd-all three pages. You won’t find any Powermatic, Porter Cable Freud nor Jet ads. It’s jam packed with advice and um, other information also. There’s no charge for the newsletter. Garreson Lumber’s Tally editor tried to post it at their website but something happened. The electrons got mixed up in the phone wires and the result was so hideous, so horrific that he deleted it before it caused an international incident. The only way to get the Tally Sheet is to buy lumber from Garreson Lumber Company (or request a free subscription by e-mail . Send your name and address). Buy even one board and you receive the newsletter for life or until the editor figures out how to delete inactive subscribers’ addresses from the list.